Should Taxpayer's Continue To Fund Welfare and Do Illegal Immigrants Research Paper

Should Taxpayer's Continue To Fund Welfare and Do Illegal Immigrants Contribute To The Welfare State - Research Paper Example The bottom line of all of this is that every group has strong points and arguments that are valid to differing degrees. But discounting a massive revolution that restructures the government completely and re-imagines a new set of core American values, the welfare system should be at very least left intact, and at best vastly restructured and better funded. It is better for American society overall, and more in line with fundamental American values, to continue to fund the welfare state. To understand the welfare state in America one must first understand a little bit about its history. Unlike Europe, patronizing liberal-democracy thinking and Christian fundamentals played little role in developing the welfare system in the United States (Trattner 5). Instead, the welfare system in the United States has always been developed, cut or expanded depending on economic circumstances. It was born out of the Great Depression as part of the New Deal Program (Trattner 7). The basic premise at t his time was that there were massive numbers of people who were willing to work, but far too few jobs available even after the expansion of federal work programs. President Roosevelt essentially either had the choice of instituting a welfare system or letting people starve (Tratter 102). The Great Society period of the 1960s saw welfare expand so that someone who was neither infirm, young nor elderly could get enough to live on through welfare payments from the US government (Lawrence and Strakey 19). The last major change in welfare occurred during the booming economy of the 1990s under Bill Clinton. In this first massive cut of the welfare state, which saw welfare return to the states rather than the federal government, and become a smaller and more temporary program than it had been in the past. At the time of record-low unemployment, booming compensation and a robust economy under Clinton, it seemed inconceivable that anyone who wanted to work would be unable to in the long term , so it seemed that the only people on welfare were people unwilling to work, so the cuts seemed justified. This change has been lauded as one of the best in the history of welfare in the United States, because poverty levels dropped substantially and welfare rolls decreased along with this change (78). The problem, however, is that the decrease in poverty was largely a function of a robust and booming economy, not the changes in welfare law. Though the economic affairs of the US have shifted drastically in the last decade, the welfare system instituted by the Clinton administration in 1996 is essentially the same one in operation now. Welfare obviously has a long history in the United States, but this does not explain the arguments for keeping or further funding welfare. There are two main sets of arguments, ideological and some practical. The first ideological argument comes from some of the founding documents of the United States. The Declaration of Independence argues that †Å"all men are created equal.† The problem, however, is that this is self-evidently not true. Some people are born with a brain that is incapable of accomplishing many tasks whereas others are born geniuses who can unlock the mysteries of science and technology. This fundamental problem has been explained away by saying that this passage means that everyone should have equality of opportunity

Progressive Insurance Essay Example for Free

Progressive Insurance Essay Teenagers and young adults in today’s time usually have minds of their own. I honestly believe family, friends, and the media all play major parts in their lives and have great influence on them. Most people think that television, cellphones, and social networking are the causes of their corrupt minds, but in all reality every little aspect has influence on them in some way. Television, cellphones, and social networks, better known as â€Å"the media† plays a great influence on teenagers that’s the new trend at this present time, that’s all teenagers know. Even though family and friends are teenager’s biggest support, they feel the need to run to more. Teenagers and young adults honestly feel as if they can be themselves on these sites sad, but very true. You will soon find out that teenagers will open up and express themselves to Facebook, twitter, and instagram before they open up and talk to their parents about life issues they go through. Right now that’s all teenagers really knows to do. Parents do not enforce rules like they use too. Parents do not make it mandatory that the family have dinner together at the family table. Most parents don’t sit down and talk to their children to make sure they’re doing a good job in school. Days now have parents working two jobs because there’s only one parent in the homes. You also have parents on these social websites with their children making them feel as if it’s okay to do some of those things. After observing the masses, the media has the most influence over our teenagers. It’s sad, but it’s definitely true. Parents need to go back and fix these things, and make better examples for their young ones. It’s never too late.

The Post-Modern Reality of Hollywood Essay -- Essays Papers

The Post-Modern Reality of Hollywood The shower of bullets leave white grooved funnels in the air, as the hero in slow motion leans back to avoid the deadly aims of the gunmen—all the while his black trench-coat billows underneath him. The saddened husband in heaven spans the chasm of hell to be reincarnated with his soul-mate wife. The young business executive places the pistol in his mouth, his blood-shot eyes rolling upwards as beads of sweat trickle down his grimy face. Moments later, after the bullet has been released into his head he turns to see that his nemesis, his alter-ego, is now dead on the concrete. Sound unbelievable? Perhaps, but when realized as scenes from famous movies such as The Matrix, When Dreams May Come, and Fight Club, they seem not quite so unreachable as before. In recent years, Hollywood has been inundating the American public with movies that question the very essence of reality. While set in highly entertaining, thrilling, and spectacular films, the very foundations of reality have been challenged, and some unsettling questions have been left unanswered in the minds of the American public. When did Hollywood become such a philosophizer? But more importantly, why has Hollywood taken to creating powerful films that manipulate the emotions and beliefs of their viewers as specifically concerns reality and their understanding of it? Surely the foundations of reality have not always been so heavily emphasized in Hollywood in years past. Looking to motion pictures such as Casablanca, The Sound of Music, Clint Eastwood Western’s, Indiana Jones, and James Bond 007 (a handful of famous films), we do find questions posed and important scenarios of life brought to the screen. However, such movies were... ...wood with a nice paycheck. Granted, not all films produced by Hollywood are illusionistic mind-benders such as The Matrix, and there are still films which present a very â€Å"real† reality. However, the increasing number of films such as Pulp Fiction, Fight Club, and The Matrix, and the subsequent encouragement by the American viewing public is most definitely a phenomenon worth exploring in greater depth. Hollywood has indeed become one of the largest mediums and beneficiaries of the post-modern, and this can be seen clearly in the post-modern reality which it so brilliantly presents. According to Michael Albert in his article â€Å"Post-Modernism†. http://zena.secureforum.com/znet/ZMag/articles/albertold10.htm Godwa, Hollywood Worldviews, pg. 17 Veith, Postmodern Times, pg. 35-36 Godwa, Hollywood Worldviews, pg. 19 Downing, When Heaven Becomes Desolate, pg. 6

Do you consider the metrics organizations measure to be valuable Essay

In order to develop a valuable HR metrics/performance measurement system it is imperative that organizations focus on their competitive strategy and operational goals, and should clearly define what employee competencies and behaviors are required to attain the above objective. (Becker, Huselid, & Ulrich, 2001, p. 52) Metrics are valuable if the actions and decisions which develop the metrics also develop the firm’s strategic objective. For example, if we take a sales team and a product development team, the metrics measured would be slightly different. A sales team directly affects revenue by its selling effort. Revenue, or sales time margins, might be a good metric for the sales force. The product development team also affects revenue, but less directly and less immediately. Near-term revenue is a reasonable metric, but the firm may also want to use another metric, such as customer satisfaction, to represent long-term revenue. The firm might also include metrics such as cycle time, development cost, and synergies with other products in the line. The team can affect these directly and, if they are chosen carefully, the actions the team takes to affect these metrics are the same actions that produce long-term profit for the firm. (John R. Hauser and Gerald M. Katz, 1998, p. 7) Another way to add value to metrics that organizations measure is to align it with corporate and business strategy. When a company decides to change its goals, the metrics should also change accordingly. For instance: A bank decided to shift the focus of its retail business from service to sales. Though the key performance drivers of the firm was now, increased cross selling to customers, teller product knowledge and sales skills, it still used service related metrics and continued practices like; hiring based on service competencies, low pay and benefits for teller, service based training programs etc. Due to this disconnect between firm’s new goals and outdated performance measurement metrics, the bank failed to achieve its sales and profitability targets. (Becker, Huselid, & Ulrich, 2001, p. 33) HR Metrics generally measure efficiency (time and cost) and the effectiveness of certain activities. The traditional metrics such as head count, turnover, and time to fill is being expanded by the use of KPIs that align with corporate strategies. This is building the credibility of HR and increasing its value by fostering partnership with senior management. By selecting meaningful and effective KPI’s HR is able to link its activities with the firm’s performance and communicate it in financial/business terms (Mello, 2011, p. 30). Measuring valuable metrics leads to the measurement of those HR decisions and outcomes that get the highest rate of return. For example: In the case of Sears, the HR managers used a seventy item survey, which they then distilled down to ten items as their measure of â€Å"compelling place to work.† These ten items were later consolidated along two dimensions – employee attitude towards the job and towards the company. This kind of measurement gave the company an explicit way to assess how well it was realizing its vision of being a â€Å"compelling place to work.† (Becker, Huselid, & Ulrich, 2001, p. 116) Therefore, the metrics that organizations measure does have value only if its results provide meaningful input into subsequent decisions and contribute to more effective performance evaluation.

Advance Marketing FINAL Revision

With the current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to come up with new marketing strategies that can ensure that they retain or even increase their market share.To achieve this, companies can undertake market research which is a process that involves gathering of information, recording and analysing the data. This process involves gathering information concerning competitors and customers that exist in the market.Market research is very fundamental in monitoring the companies’ sales and product performance. It also helps organisations get vital information that helps in expansion to new markets. This helps in determining or forecasting the customers that will purchase the product. This includes the customer’s income levels, their location and age among othersIndustry overview /CompanyThis paper will examine the Audi Auto Company in UK; Audi Auto Company is an old auto company established way ba ck in 1932, in Germany. The company has an emblem with four rings which is a symbol of amalgamation of four past independent auto companies that amalgamated in1932 to give way to Audi.These companies were, Audi, Horch, DKW and Wanderer. Today Audi Auto Company is a manufacturer of lovely cars which are sophisticated, beatifically machines that exemplify technological perfection. There are plenty of Audi car models some includes, 265PSS3 Quattro, the TT Coupe 2.0 TFSI S Tronic, the A4 2.0 TDI S saloon and many other models which are available on the market. (Audi Auto Company, 2007)Today, Audi Auto Company is an international motor company which its presence in several countries all over the world. It has established branches in many countries including the UK. The company’s UK headquarters is in Yeomans drive, Blake lands, the company is a division of Volkswagen Group United Kingdom limited.Audi motto is â€Å"Vorsprung durch Technik† which means technology progress. T he company success in the auto industry has been based on the company core values of creativeness, enthusiasm and commitment towards its goals.The company also is customer oriented and it strives to incorporate the desires of its customers in everything it does.   Audi Auto Company endeavours to lead the way through continuous innovation and setting new standards that define auto industry technology. (Audi Auto Company, 2007)Project statementThis research report critically examines and analysis marketing and its influences in contemporary business and with particular regard to Audi Auto Company based in the United Kingdom.This will entail thorough analysis of the marketing policies and strategies that have been adopted by the company, analyses the strengths, weaknesses, opportunities, and threats that Audi Auto Company undergoes in line with the ever increasing ambiguity and uncertainty that may come up due to effects of globalization and ever changing business environment.This st udy will also critically evaluate the effectiveness of this organisation response to competition and the gaps that exist in the marketing strategies of the company. This management report will further outline recommendations for new entrant in to the industry and what he should undertake in order to succeed in this ever very competitive industry.Pricing matrix;Pricing of a product is one of the marketing mix aspects and it is very important as it defines the worth of a product. Audi Auto Company has adopted various pricing matrix to achieve its objective of improving the company sales.Methods of pricingPremium pricingPremium pricing is the use of a high price which indicates uniqueness of the car manufactured and its magnificence.   This approach is applied when marketing luxurious cars from the company. (Cinchona, 2005)Penetration pricingThe company takes up penetrating pricing when introducing it cars to new markets or countries. In this pricing strategy, the price for the cars can be set to be lower than what it is in other countries so as to gain a market share.It includes a   low price strategy enables a penetration price which is necessary to allow more cars to sell at first but when it catches up, other pricing strategies are adopted. (Cinchona, 2005)Economy pricingThe company also offers it cars on economy pricing. In this case, the cost of marketing and manufacturing are kept at a minimum hence becomes a no frills low price for a product such as the cars from this company. (Cinchona, 2005)Other pricing methods are; price skimming, psychological pricing, product line pricing, optional product price, captive product pricing etc.The terms of access of Audi auto company products in the UK market pricing depends on factors such as the current tax rates in UK and the overall demand rate. (Cinchona, 2005)Distribution channel network;Distribution means a network for reaching out to company’s customers. It is important for any company to create well distribution channels that will ensure that the customers are able to get the final product without a lot of hustle.   Audi Auto Company has an elaborate distribution channel of it vehicles that it manufactures in the UK.The company has dealership with various companies and dealers who market its products. The products are market all over the world; the company also have several manufacturing plants in other countries which manufacturers and markets the Audi cars in those countries. Audi Company also has Audi centres, authorized dealers and other group companies which are used as distribution channels. (Audi Auto Company, 2007)Sales networkFor any company to succeed in its marketing it must have a strong sales network which will ensure that the company’s products reach the targeted market. A good sales network allows the company to be more effective and reach it customers with easy and on time.It also allows the company to respond to its customers’ demands and need more effectively as Dr Martin Wintrkorn chairman of the Board of the management of Audi AG underlines in his speech in the 2004. The company has a strong sales network in Britain that which has ensured the company’s sales remains at the top.He further notes that due to this strong sales network, the company has managed to steady growth rate over 7% in UK. The sales network of the company includes company auto shop that are located in major town and places in the country, and mobile units that serve to deliver cars directly to the customer.Cycle lifeThe company takes almost six months to be able to produce a new model on the market, the design department and the engineering departments are involved in creating new models. A new model is normal based on technology improvement in terms of safety, fuel efficiency.For example, in 1980 Audi manufactured a four wheel car named â€Å"Quattro† which was turbocharged coupe. It took them six months to advance it from the first ge neration of S4 to the new generation of S6. General this period mat also vary according to the technological improvement that the company will undertake.Advertising practicesAdvertising is an important marketing tool which is commonly used to market new and existing products. Advertisement process requires huge investments. There are various forms of advertisements; media such as television, radio and newspapers, posters and road shows. The company utilizes all the forms mentions above, to improve its sales.Advertisement is important as it creates awareness of the company’s products and well as keeping the customers informed. Advertisement is on form of market promotion that the company undertakes to promote its new model on the market. Promotion of new models can be carried out in different forms and the most common one is through product life cycle. (Michael, 1985)Audi has undertaken different promotional activities to ensure that its products are marketed to wide areas. Th e company has a sponsorship deal with Manchester United a foot club in UK as part of its promotion activities. Audi Company also is the official car dealer of the club, and some players like Wayne Rooney, Rio Ferninard and many more drive around in Audi cars.This highly markets the company’s cars. Apart from football the company also is involved in various other sports, giving its support to motor sports and polo game.The company has continued to concentrate on the markets in the UK, as the chairman of Audi Auto Company in UK, Dr. Martin Winterkon pointed out UK market is the biggest for Audi outside Germany and Audi will continue to strive to improve its sales as shown in the last six years. (Audi Auto Company, 2007)The diagram below explains the cycle which products can behave in the global market when it is introduced to the market. It starts from the introduction, growth, maturity and finally the decline when the consumers are fully aware of the products and services and there is no need for further promotions.

How to Make a Smoke Bomb With Ping Pong Balls

How to Make a Smoke Bomb With Ping Pong Balls Its easy to make a smoke bomb! You dont even need any fancy chemicals, like potassium nitrate or ammonium nitrate. Heres how to use a ping pong ball to make a smoke bomb.   Ping Pong Smoke Bomb Materials Each ping pong ball makes one smoke bomb. You will need: ping pong ballaluminum foilpencillighter Assemble the Smoke Bomb Start by poking a hole in one side of a ping pong ball.Keep working at the hole until its large enough to insert the pencil into it. Put the pencil in the ping pong ball.Wrap aluminum foil around the ball and the pencil. Dont completely cover the pencil. What youre doing is making a nozzle for the smoke, so work an inch or two up the pencil.Remove the pencil. The ball plus foil is your finished smoke bomb!Take the smoke bomb outside and use a lighter flame to heat the foil on the bottom of the ping pong ball until smoke starts to come out of the nozzle. Set the smoke bomb on the ground and enjoy the show! How a Ping Pong Smoke Bomb Works You may not have realized it, but ping pong balls are made of nitrocellulose the same chemical used to make flash paper and the one that causes old movie reels to burst into flame. Ping pong balls are stable, though, and wont burn unless a heat source is applied. You may wish to burn a ping pong ball to see whats happening inside the smoke bomb: How To Burn a Ping Pong Ball (safely) If you burn a ping pong ball in the open, it produces some smoke, but not as much as youll get if you cover the ball to control the amount of oxygen and thus the rate of combustion. Making a spout or nozzle to control the incoming air and outgoing smoke also improves the smoke bomb. Disclaimer: Please be advised that the content provided by our website is for EDUCATIONAL PURPOSES ONLY. Fireworks and the chemicals contained within them are dangerous and should always be handled with care and used with common sense. By using this website you acknowledge that ThoughtCo., its parent About, Inc. (a/k/a Dotdash), and IAC/InterActive Corp. shall have no liability for any damages, injuries, or other legal matters caused by your use of fireworks or the knowledge or application of the information on this website. The providers of this content specifically do not condone using fireworks for disruptive, unsafe, illegal, or destructive purposes. You are responsible for following all applicable laws before using or applying the information provided on this website.

Quotes from Martin Van Buren

Quotes from Martin Van Buren Martin Van Buren was the eighth president of the United States having served from 1837 to 1841. Following are quotes from the man known as the Little Magician. He was president during the Panic of 1837 and blocked the admission of Texas as a state.   Quote by Martin Van Buren As to the presidency, the two happiest days of my life were those of my entrance upon the office and my surrender of it. Unlike all who have preceded me, the Revolution that gave us existence as one people was achieved at the period of my birth; and whilst I contemplate with grateful reverence that memorable event, I feel that I belong to a later age and that I may not expect my countrymen to weigh my actions wi th the same kind and partial hand. Van Burens Inaugural Address March 4, 1837 The people under our system, like the king in a monarchy, never dies. On receiving from the people the sacred trust twice confided on my illustrious predecessor, and which he has discharged so faithfully and so well, I know that I can not expect to perform the arduous task with equal ability and success.  Van Burens Inaugural Address March 4, 1837 It is easier to do a job right than to explain why you didnt. For myself, therefore, I desire to declare that the principle that will govern me in the high duty to which my country calls me is a strict adherence to the letter and spirit of the Constitution as it was designed by those who framed it. Van Burens Inaugural Address March 4, 1837 There is a power in public opinion in this country-and I thank God for it: for it is the most honest and best of all powers-which will not tolerate an incompetent or unworthy man to hold in his weak or wicked hands the lives and fortunes of his fellow-citizens. Stated in the Judiciary Committee on January 8, 1826.

Nonce-words, For the Nonce, and Nonce

Nonce-words, For the Nonce, and Nonce Nonce-words, For the Nonce, and Nonce Nonce-words, For the Nonce, and Nonce By Maeve Maddox Cine Cynic posits a question about the word nonce in the expression nonce-word: Reading about Lewis Carroll, I stumbled upon the concept of nonce words. What surprised me the most is that nonce is also slang for paedophile in Brit. How did that come about? Is it related to the allegations about Lewis Carroll? The word nonce has been kicking around in English since the Middle Ages. There was a phrase for à ¾e naness (c.1200) which meant for a special occasion, for a particular purpose. This phrase was a misunderstanding of an earlier phrase, for à ¾an anes, which meant for the one. According to the Online Etymology Dictionary, the phrase for the nonce was used from the early 14th century as an empty filler in metrical composition. The phrase for the nonce as now used can mean for the occasion, for the time being, in the meantime. Nonce-word was coined in 1884 for the purpose of providing a descriptive label in the N.E.D. (New English Dictionary, original title of the Oxford English Dictionary) by the great editor James Murray. It was used to describe Words apparently employed only for the nonce. The phrase for the nonce, meaning for the occasion, is used by Claudius as he and Laertes plan to murder Hamlet: When in your motion you are hot and dry As make your bouts more violent to that end And that he calls for drink, Ill have prepared him A chalice for the nonce, whereon but sipping, If he by chance escape your venomd stuck, Our purpose may hold there. The expression for the nonce is still going strong on the web: Sticking with Firefox rather than Chrome for the nonce Tide of Creationism Stemmed for the Nonce Here’s a factoid to take into account, the wholly different cultural context (for the nonce) Moss donned a string bikini bottom for the nonce and skated on. You know how they sometimes ask you, â€Å"What’s your biggest fear?† It may not be that clichà ©d a question, but one still hears this phrase ‘biggest fear’ more than a few times in one’s life. I don’t want your answers, so you can hold your horses for the nonce. That many of these people appear to be completely bonkers has not prevented them from bringing the feds to a crashing halt for the nonce. (I have no idea how long a nonce is, so dont ask me.) The other kind of nonce, a person convicted of a sexual offense, esp. child abuse, is a more recent usage. Various fanciful acronyms have been offered to explain the origin of the slang word nonce. One of the more plausible etymologies connects it to a Lincolnshire dialect word nonse, meaning good-for-nothing. The earliest example in the OED (1971) is spelled nonse and is from a work about prison slang. In the second OED example (1975), the word occurs as the plural nonces. The third example (1984), extracted from Police Review, states that the word nonce was derived from nancy-boy. I rather doubt that the chaps who came up with the slang term knew anything about the allegations against the creator of Alice in Wonderland (Charles Lutwidge Dodgson [1832-1898], aka Lewis Carroll). The allegations that Dodgson was a pedophile began to surface in academia in the 1930s and 1940s. Dramatist Dennis Potter brought the idea into the mainstream with his 1965 play Alice, and the 1985 screenplay Dreamchild. Several recent biographies of Dodgson have continued to speculate. The only connection that can be drawn between the word nonce and Lewis Carroll is the fact that Carroll invented several nonce-words. Many nonce-words are portmanteau words in which two words are telescoped to create a new word. Most fade into oblivion, but a few, like brunch (breakfast+lunch), and electrocute (electro+the ending of execute) find a lasting place in the language. Two of Carrolls portmanteau words are: chortle (snort+chuckle), and snark (snake+shark). You can find an overview of the evolution of the allegations against Dodgson on the Tate Publishing site. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Slang Terms for MoneyDifference between "Pressing" and "Ironing"What the Heck are "Peeps"?

Walgreen Company and CVS (Caremark Corporation).Comparison of Case Study

Walgreen Company and CVS (Caremark Corporation).Comparison of Financial Statements - Case Study Example On the basis of competitive advantage, both companies have the following similarities: both have taken technology as a means to gain competitive edge in the market. As a market leader, Walgreen Company has shown great drive through innovation by being the first to develop prescription containers which are child resistant. It was also among the initial drugstores to employ the use of satellite based technology in connecting pharmacy related systems. Brand equity has been enabled by the use of technology and currently it is among the finest drugstore chains in terms of convenience and quality to its customers. Innovation practices of Walgreen Company have had an impact on its sales over the past few years and it has remained to be the leader in the drugs and food industries. Convenience is the most sought attribute by many customers and this has been portrayed by the company as compared to their close rivals CVS. As a result, it has proved to be the leader in the drugs business based o n its growth in earnings, sales and market share among others. All this have been brought a result of technology innovation that allows the customers to order the drugs online and they obtain them in convenient stores in the countries that they operate (Dietz, 2012). On the other hand, CV has also utilized Information technology in its attainment of the competitive advantage among its rivals. Being in a market where Walgreen Company is the market leader in the provisions of quality and convenient drugs, it had to invent ways and techniques to stay in the market. In all its 6200 outlets, the company improved its customer relationships that were achieved through technology innovation. A survey was carried in 2002 and it was realized that customer’s prescription refills were being delayed as a result of delays in insurance processing. The management then employed information technology that will enable customer’s concerns to be sorted there and then before the customer le ft. After few years there was recorded an improved customer satisfaction. This was achieved through the customer relationship management system by use of cloud computing as all the locations and outlets shared patient’s data and information could be assessed from any outlet (NetStandard, 2012). Walgreen Company also is at the top of its competitors due to its locality. They are known for their superior locations due to the organic strategy that has given the company the opportunity to choose good locations to initiate more stores. Walgreen stores stand in certain locations alone, and this has enabled the drug store to expand into a 24-hr operated company in the recent financial years. The locations are beneficial to the drug store because more profits have been realized through profits as compared to the traditional strip centers. It is more advantageous since it is easy to copy competitive strategies for other companies and location is not easily copied by competitors (Walgr eens Co, 2013). On the other hand, CVS has also its competitive advantages through the ability to serve and offer additional services to their customers. They have a Maintenance Choice Program that enables its customers to save some cash and receive a 90day supply of drugs that they use for their maintenance at all the CVS retail outlets other than from the Care mail service pharmacy. This has enabled most of the customers to reduce the duration between receiving the drugs that they want. CVS also offers benefits to its customers. Through the Extra Care loyalty card program customers receive discounts and other offers which are usually printed on the consumer’

Love dying ritual article Essay Example | Topics and Well Written Essays - 500 words

Love dying ritual article - Essay Example From among the figurative languages, the following were noteworthy: â€Å"they are, willy-nilly, in a hookup culture† (Raspberry par. 2) to mean that young adolescent students just go with the tide or proceed without any plan in a culture that is apparently pegged as virtually experimenting with relationships; â€Å"scratching my head† (Raspberry par. 9) to possibly mean confused, disbelieving or disapproving; â€Å"could have batted my eyes† (Raspberry par. 10) to mean to show either surprise or concern; among others. The use of figurative language was therefore effective in enticing emotional appeal from the readers. â€Å"sex was the Super Bowl of relationships† (Raspberry par. 11) and â€Å"it’s (referring to sex) just a pickup game† (Raspberry par. 11). Evidently, the author did not want to make literal translations of comparing sex to either the Super Bowl or a pickup game; but by thinking of some creative facets to compare it with, the readers’ imagination are thereby supposedly stirred and expanded. As such, through the use of metaphors, Raspberry made comparative arguments more exciting. Finally, the author uses a hyperbole or an statement that could be grossly exaggerated: â€Å"dint of ironclad personal values† (Raspberry par. 12) when asserting that some youngsters still preserve traditional beliefs. In conjunction with the appropriate tone, which was not too serious or too superfluous, the author was able to deliver the intended message with an intermittent injection of humor and wit. Likewise, the appropriate use of emotionally charged language would eventually make readers empathize with those students the author mentioned as going along the flow to supposedly get along (Raspberry 13). Overall, Raspberry used an interplay of rhetorical devises, ranging from the application of figurative language,

The Periclean Ideal Essay Example | Topics and Well Written Essays - 1250 words

The Periclean Ideal - Essay Example Aside from this, they do not only follow the rules and abide by the constitution because they are required but they willingly do it because they want to. Athenians had thus achieved something quite unique - being both ruled and rulers at one and the same time. This had forged a unique type of citizen. Clever, tolerant, and open minded, Although restricted to adult males of local ancestry, Athenian nationality established complete and active involvement in every judgment of the state with no consideration to affluence or class. The Athenians disqualified women, children, resident aliens, and slaves from political life, but the code of equal opportunity in the political population that they invented was the starting point of the contemporary thought of collective egalitarianism that flourished during the French Enlightenment. The Funeral Oration was declared in a battle that was obviously going to persist for some time. Its principal function, even more significant than flattering the deceased, was to make clear why they had been correct to risk their lives and why the living should be willing to do likewise. The deceased armed forces' goal was to safeguard a Constitution and a way of life that was distinctive and commendable of sacrifice. Pericles presented his visualization for Athens and the kind of inhabitant its exceptional constitution and way of life would create. It enclosed an apparent, if repeatedly implied, difference with the Spartan way of life, which so many Greeks accepted but which Pericles regarded as substandard to the Athens he envisioned. One of the strengths of the ideals was emphasis on competition, excellence, or merit and the undying glory that rewarded it. These aristocratic values never lost their powerful attraction to all Greeks, and Pericles claimed them for the Athenian democracy. He rejected the notion that democracy turned its back on excellence, reducing all to equality at a low level. Instead, it opened the competition for excellence and honor to all, removing the accidental barriers imposed in other constitutions and societies. The rewards conferred by these aristocratic virtues are precisely those sought by the epic heroes: greatness, power, honor, fame. For Pericles, Athens itself was a competitor for these prizes in the agon among poleis, past and present. But they are won by and for all the citizens of democratic Athens, and Pericles does not hesitate to assert the superiority of this collective achievement, going so far as to reject the need for an epic poet to guarantee its renown. Another strength of Pericles' ideals is the Athenians value for thought, deliberation, and discussion. Pericles praises the democracy's fondness for debate and discussion. Freedom of speech, extended to each and every citizen, was its hallmark and this freedom was the target of ridicule, not only by aristocrats who thought only those bred in political tradition or formally educated should speak, but also by the admirers of Sparta where decisions were made by acclamation without debate. Here Pericles has identified a critical element of his vision for Athens: its commitment to reason and intelligence. Thought is not a barrier to the achievement of heroic goals. In fact, it is a prerequisite for them, for the brave deeds performed by enraged heroes who give no thought to danger are, by his definition, not brave at all.

The concept of literacy Essay Example | Topics and Well Written Essays - 1000 words

The concept of literacy - Essay Example ng it literally and directly applying it as suggested by the text but literacy is about understanding and expanding information beyond the boundaries of its connotations. Indeed, a person may be able read texts but may not be capable of making sense of the text. For instance, an Asian student may be able to read out loud English documents but is inadequate in terms of interpreting the meaning of the words. The student is therefore illiterate of the English language although his literacy is not limited to the language itself because literacy involves other aspects as well such as information and its application in real life situations. It is thus my discourse that literacy is not limited to an individual’s capability to read, write and interpret reading materials but it also incorporates understanding, analyzing and applying them in order to improve lives and benefit one’s self and other people in the different aspects of life. With the rise of the number of students going to college regardless of their learning abilities, it could be said that education is overrated. Education is often associated with literacy however it is not necessarily true that an educated person is a literate individual. Instead, one’s literacy is determined not by his diplomas and schools attended but how he is able to put to use the education he has acquired. In the previous example, the Asian student cannot be completely defined as literate or illiterate. His ability to read aloud English texts does not show his literacy but his inability to understand the readings also does not say everything about his illiteracy. This is because even though the student may not be able to understand the context of the materials written in English but if he comprehends it when it is written in his own language, then there is a big difference. Literacy is not simply about understanding a certain discourse but it is also being able to think independently to decide whether one agrees, disagrees or has

Colon Cancer In Men Essay Example | Topics and Well Written Essays - 1000 words

Colon Cancer In Men - Essay Example APC gene encodes a protein that targets degradation of beta-catenin, a protein component of a transcriptional complex that activates growth-promoting oncogenes, such as cyclin D1 or c-myc. In mutation, the earliest event is DNA methylation and this can be detected even at the polyp stage. This leads to global hypomethylation and regional hypermethylation. While hypomethylation leads to oncogene activation, hypermethylation contributes to silencing of tumor supressor genes. One important mutation is ras gene mutation which is commonly noted in larger polyps and not in smaller polyps prompting the role of this mutated gene in polyp growth. Other mutations include chromosome arm 18q deletions, chromosome arm 17p losses, tumor suppressor p53 mutations, Bc12 over expression and 18q deletions. Chromosome arm 18q deletions are likely to involve the targets DPC4 (a gene deleted in pancreatic cancer and involved in the transforming growth factor [TGF]-beta growth-inhibitory signaling pathway) and DCC (a gene frequently deleted in colon cancer). While Bc12 over expression is an early event in colon cancer, chromosome arm 17p losses and tumor suppressor p53 mutations are late events. 18q deletions detected in Dukes stage B colon cancers are associated with an increased risk of recurrence following surgery (El- Deiry, Emedicine). Rarely adenocarcinoma of the colon is predisposed by hereditary nonpolyposis colon cancer. Individuals affected by this condition inherit a mutation in one of several genes involved in DNA mismatch repair, including MSH2, MLH1, and PMS2 (El- Deiry, Emedicine). The most common presenting complaint in colon cancer is abdominal pain which is noted in 50% of the cases. Other clinical presentations include altered bowel habits, occult bleeding and intestinal obstruction. Colon cancer is often detected by screening (Winawer wt al, 1997, p.594), when this is done in those with

The concept of literacy Essay Example | Topics and Well Written Essays - 1000 words

The concept of literacy - Essay Example ng it literally and directly applying it as suggested by the text but literacy is about understanding and expanding information beyond the boundaries of its connotations. Indeed, a person may be able read texts but may not be capable of making sense of the text. For instance, an Asian student may be able to read out loud English documents but is inadequate in terms of interpreting the meaning of the words. The student is therefore illiterate of the English language although his literacy is not limited to the language itself because literacy involves other aspects as well such as information and its application in real life situations. It is thus my discourse that literacy is not limited to an individual’s capability to read, write and interpret reading materials but it also incorporates understanding, analyzing and applying them in order to improve lives and benefit one’s self and other people in the different aspects of life. With the rise of the number of students going to college regardless of their learning abilities, it could be said that education is overrated. Education is often associated with literacy however it is not necessarily true that an educated person is a literate individual. Instead, one’s literacy is determined not by his diplomas and schools attended but how he is able to put to use the education he has acquired. In the previous example, the Asian student cannot be completely defined as literate or illiterate. His ability to read aloud English texts does not show his literacy but his inability to understand the readings also does not say everything about his illiteracy. This is because even though the student may not be able to understand the context of the materials written in English but if he comprehends it when it is written in his own language, then there is a big difference. Literacy is not simply about understanding a certain discourse but it is also being able to think independently to decide whether one agrees, disagrees or has

Henry Clay Essay Example | Topics and Well Written Essays - 1250 words

Henry Clay - Essay Example as Senator from Kentucky (1806-1807); came back to the State House of Representatives (1807-1809) and in 1810 he came back to the Senate and served until 1811 (Clay 1852, 87). He was the pioneer of a group of Congressmen known as the War Hawks when he was a U.S. Agent and Speaker of the House from 1811 to 1814. According to Kelly (2002), Henry went ahead to serve as a U.S. Delegate, and again as the Speaker of the House. Henry distinction as a compromiser originated from his contribution with the Missouri Compromise, the Comprise Tariff of 1833, and the Compromise of 1850 (Clay 1852, 87). Henrys father passed on in 1781; the year British and supporter warriors attacked the region and plundered the Clay home (Clay and Ellis 1910, 15). After ten years, his mother remarried and his stepfather moved the family to Richmond, where he filled in as an agent in the store. Afterward, from 1793 to 1797, he served as a secretary to George Wythe, chancellor of the High Court of Chancery. Henry had minimal general knowledge, though he read in Wythes library and figured out how to capitalize on inadequate data. He moved to Lexington, Ky., in November 1797 and made the notoriety for being a legal counselor. Henry and Lucretia Hart tied a knot in 1799 and were lucky to have 11 kids. Henry Clays life and political vocation assumed a vital part in the progressions made in the state of Kentucky, and in addition the country. His handle, "The Great Compromiser," was given to him based on his arrangement and trading off aptitudes. Henry led a careless life as he was a drunkard and a gambler during the time for his high stakes; this did not ruin an open profession in this youthful American, and he had properties that served him well on legislative issues (Clay 1852, 57). Adams, who had watched him closely, said Clay was "half-taught" yet included that the world had been his school and that he had "the entire ideas imperative to a famous man." Clay was chosen to Kentucky state assembly

Thinking in the workplace Essay Example for Free

Thinking in the workplace Essay Preparation for a career or vocation does not just begin during a school’s admissions examinations. It starts right when a child embarks on the road to learning in general. The whole of one’s life is going to be poured into various experiences a person may encounter. Such is a typical academic life, a life that Chris faces daily. ~ Identify five of Chris’ greatest challenges as his classes begin. Pursuing an education is an investment for the individual and his family. It is primarily financial, but more than that it includes the entire life of the person. He is preparing for life hence, all of his resources, be they emotional or mental, spiritual and moral, are involved in the whole process. The challenges a person like Chris will encounter as he enters the higher academic life includes financial capability especially with increasing tuition costs, balancing academics and social life as well as other extracurricular activities, and maintaining good health while experiencing various stressors typically met by students right through their academics. ~ Devise a five step plan for Chris to better manage his time. It entails the following procedure: a.) a statement of goals and objectives; b.) know and record your priorities; c.) use a calendar and a guide from which you monitor your schedules, commitments and responsibilities; d.) do evaluation regularly to know where you are deficient and make up for lost time; e.) be accountable to someone who will help you achieve your goals by managing your time (â€Å"Time management,† 2007). ~ Research different learning styles, and based on what you know about Chris, make a recommendation to Chris on what may work best from these options: three senses (auditory, visual, and kinesthetic), two reasoning types (deductive and inductive), and two environments (intrapersonal and interpersonal).   Chris is probably the type who is very kinesthetic; hence he must discover his strengths and weaknesses which may affect his approach and attitude towards learning. He usually derives comprehension when he starts from the general to specific (deductive). He is apt to bloom in an interpersonal kind of environment. Thus, Chris ought to tailor his needs to the kind of profession he will be preparing himself to get into. This is the kind of work where his liking for people to people interactions is expected to happen, where he can convey his global reasoning powers (â€Å"What type of learner are you?† 2002). ~ Identify three ways that Chris’ thinking can be improved. He must know how to analyze claims, the falsity or fallacies that other people argue against other people’s knowledge also. He has to learn skills like how to take notes, use dictionaries and other tools, develop quality study habits, get rest as often as he can, especially when schedules are inevitably confusing (Harris, 1998). ~ Recommend top five priorities for this weekend’s activities that Chris can find opportunity to do all that has to be done while still having some fun as well. Chris can do that even though he could be one of the busiest people around. Study or skim through all notes that he has taken, schedule a game of badminton with friends, or go swimming, review schedule regularly, forget the coming busy days and instead, to relax and put all worries aside (â€Å"How to have fun while studying†). Reference: 1. â€Å"Time management.† Study guides and strategies. Accessed July 20, 2007 http://www.studygs.net/index.htm 2. Harris, Robert. 1998. Introduction to creative thinking. Virtual Salt. Accessed July 20, 2007. http://www.virtualsalt.com/crebook1.htm 3. â€Å"How to have fun while studying.† Wikihow. Accessed July 20, 2007. http://www.wikihow.com/Have-Fun-While-Studying 4. â€Å"What type of learner are you?† Thinking and learning styles.† 2002. Accessed July 21, 2007. http://www.new-oceans.co.uk/new/education/learnstyles.htm

Health Benefits of Dark Chocolate

Health Benefits of Dark Chocolate Natalija Miller Get Your Daily Dose of Chocolate: The Darker, The Better! It has been reported that there are certain types of bacteria located within the human stomach that will actually ferment chocolate into heart-healthy, anti-inflammatory compounds. At the 247th National Meeting Exposition of the American Chemical Society, hosted at the Dallas Convention Center this last March, this conclusion was drawn and presented. Maria Moore who is surprisingly enough, an undergraduate student working on this research stated that two different types of microbes live within a person’s stomach. There are good ones like â€Å"Bifidobacterium and lactic acid bacteria†, which help to break down the chocolate, and then there’s the not so great ones such as some forms of Clostridia and E. coli, which have been known to not only produce inflammation, but also to potentially cause â€Å"gas, bloating, diarrhea and constipation†. She notes that, â€Å"When you eat dark chocolate, they [the good microbes] grow and ferment it, producing compou nds that are anti-inflammatory†. These researchers from Louisiana State University, led by John Finley, Ph.D., are the first to be conducting a study about dark chocolate’s effects on the multiple bacteria that reside within the stomach. It was said that when the compounds are absorbed, they effectively reduce the possibility of a stroke in later years by lessening cardiovascular tissue inflammation. By testing a total of 3 different types of cocoa powder in a mock digestive tract composed of â€Å"modified test tubes† used to mimic normal digestion, these researchers, â€Å"subjected the non-digestible materials to anaerobic fermentation using human fecal bacteria†. The main ingredient in chocolate, the thing that makes chocolate, chocolate cocoa powder, contains an abundance of polyphenolic compounds (antioxidants) catechin and epicatechin being two prominent examples and dietary fiber in a relatively small amount, both of which are â€Å"poorly dig ested and absorbed†. Finley then explained that, â€Å"In our study we found that the fiber is fermented and the large polyphenolic polymers are metabolized to smaller molecules, which are more easily absorbed. These smaller polymers exhibit anti-inflammatory activity†. Also, polyphenols found in the stomach may be converted or transformed to reduce inflammation by joining together prebiotics and cocoa powder fiber, increasing one’s overall health. Prebiotics can be defined as complex carbohydrates that cannot be broken down and digested, but the good bacteria in the stomach like to â€Å"eat† them. Finley then went on to say that, â€Å"When you ingest prebiotics, the beneficial gut microbial population increases and outcompetes any undesirable microbes in the gut, like those that cause stomach problems†. This article ended with a note on how dark chocolate could prove to be even more beneficial if combined with things like pomegranate, acai berry or other solid fruits (American Chemical Society, 2014). As far as how this concept pertains to the things that we have talked about in class this past year, we may need to dive a little deeper into the process than this article goes. Because we have yet to really learn anything about physio-chemistry which is where a vast majority of these concepts apply we’re going to have to talk in rather general terms. Considering the fact that the class is termed, â€Å"General Chemistry†, it would seem reasonable to do just that. First things first, we must consider a lab that was done rather early on in the year. While discussing solubility in class, a lab was done in which a certain solution was suspended in a test tube, combined with another solution and then heated until a solid was produced. This process formed something called a ‘precipitate’. Precipitate is define in the dictionary as, â€Å"to cause (something solid) to become separated from a liquid especially by a chemical process† (referring to the proc edure) or merely as a â€Å"a substance precipitated from a solution† (the solid itself) (Merriam-Websters online dictionary, n.d.). The other concept worth taking note of is thermodynamics. We have discussed Gibbs Free Energy in class these past few weeks. This too plays a role. A. D. McNaught and A. Wilkinson, the compilers of Compendium of Chemical Terminology, 2nd ed. (the Gold Book), refer to a process called Ostwald Ripening a process in which small, solid particles in a liquid compound are taken out of solution, while the dissolved species residing on the outside of those larger particles undergo redeposition. This process is one of the key underlying contributors to digestion. Food enters the stomach which is suspended (allowing the effects of gravity) placed in a solution of hydrochloric acid, potassium chloride, and sodium chloride (gastric acid) (Stewart, 1981), heated by the body, and then, through Ostwald Ripening, the food comes out as a larger, â€Å"purer/cleaner† (American Chemical Society, 2014), precipitated substance . One of the reasons why this process goes over so smoothly is because, â€Å"smaller particles have a higher surface energy, hence higher total Gibbs energy, than larger particles, giving rise to an apparent higher solubility† (McNaught Wilkinson, 1997). These concepts are important to take note of, with respect to the article about how great dark-chocolate is for a person’s overall health, because in order to understand how the chocolate is broken down and absorbed, there needs to be a foundation for how the process works in general. Understanding that the substance will dissociate in the stomach and the essentials for that operation, will open up a better foundation for someone to apprehend what the article was stating. The researchers concluded that chocolate contains two poorly digested materials. After the brief discussion on what digestion is, it can determined that chocolate has certain substances that cannot be precipitated. What then does the body do with what it cannot digest, or break down? Well, the answer according to the article is that they are â€Å"eaten†, fermented, metabolized and then absorbed by bacteria. In the case of cocoa powder, the products of this process have anti-inflammatory properties and can reduce the risk of stroke and stomach problems (American Chemical Society, 2014). Even though all the information on digestion was not included in this article, I thought what they did include was sufficiently put together, but in my personal opinion, to anyone who isn’t already knowledgeable about the subject in at least some capacity, would walk away from the article thinking nothing more than, â€Å"Sweet, dark-chocolate is good for me. I should eat more of it.† While this article is not necessarily promoting such action, it’s not opposing it either. The information, however, seems to be geared towards those who do, in fact, have an already established foundation for this type of material. I thought that the article was very reader-friendly and tried to give anyone curious enough to read about it a basic overview of the study, but I was ultimately left questioning more than I was before reading it. Because of what I have learned about thermodynamics, solubility and precipitation, I have to wonder a couple of things. For instance, how do good bacteria â€Å"eat† away the complex carbohydrates and dietary fiber and then ferment it? Is the process drastically different than digestion? What sort of heat is needed for that reaction to occur? I am interested in how, at the end of each process both digestion and fermentation/metabolization nutrients from the substance eaten are absorbed. How is the process of events different for each reaction? I have to wonder how these compounds have anti-inflammatory properties after absorption. What do those bacterium do to the dark-chocolate’s components, and ultimately, why isn’t the bacteria digested or fermented? Does it have to do with what reactions occur within the stomach? That would my best guess. These are all questions that I ask myself now because general chemistry has taught me a lot about reactions, what will react, what won’t and in what capacity. Because of that, I am left wondering more about what it is exactly that is happening in my stomach, not only when I eat dark-chocolate, but any time I put food in my mouth. How does our body know how to process certain foods? This concept is very interesting, and I have general chemistry to thank for that. Works Cited American Chemical Society. Press Room. (2014, March 18). The precise reason for the health benefits of dark chocolate: mystery solved. Retrieved May 29, 2014, from http://www.acs.org/content/acs/en/pressroom/newsreleases/2014/march/the-precise-reason-for-the-health-benefits-of-dark-chocolate-mystery-solved.html McNaught, A. D., Wilkinson, A. (1997). Ostwald ripening. Compendium of Chemical Terminology (the Gold Book). Oxford: Blackwell Scientific Publications. precipitate. n.d., In Merriam-Webster.com. Retrieved May 29, 2014, from http://www.merriam-webster.com/dictionary/precipitate Stewart, P. A. (1981). Chapter 1: 1.5 Other Bodily Fluids. How to understand acid-base: a quantitative acid-base primer for biology and medicine. New York: Elsevier.

Rock And Roll Essay -- essays research papers

â€Å"America. betaking herself to formative action(as it is about time for more solid achievement, and less windy promise), must , for her purpose, cease to recognize a theory of character grown of feudal aristocracies, or form’d by merely literary standards, or from any ultramarine, full-dress formulas of culture. polish, caste, &c., enough, and must sternly promulgate her new standard, yet old enough, and accepting the old, the perennial elements, and combining them into groups, unities, appropriate to the modern, the democratic, the west, and to the practical occasions and needs of our own cities, and of the agricultural regions.†1 Walt Whitman wrote this poem back in 1855. A hundred years before rock and roll was invented, people like Walt Whitman could sense that a change needed to happen in America. In the 1880’s, the Robber Barons had a dramatic impact on America. Some of them, such as Andrew Carnegie showed that people could rise from rags to riches. The 1920’s were called the Roaring 20’s, partly because people were carefree and willing to have fun. Jazz became the dominant form of music. Finally along comes the 1950’s. America has gotten out of WW2 and is now ready for a new evolution. People are feeling how they did back in the 20’s; carefree and willing to do anything for fun. On March 5, 1951, a rhythm-and-blues band, Jackie Brenston and His Delta Cats, recorded â€Å"Rocket 88†, a frenetic, toe-tapping tribute to a customized car.2 This was the birth of Rock and Roll. The music didn’t catch on until 1955 though, when Bill Haley produced â€Å"Rock Around the Clock†. The song soared up the pop charts, and became the first rock and roll song to ever-hit number 1. From the music of Elvis Presley and Buddy Holly, to Little Richard and Jerry Lee Lewis, no other style of music has so greatly impacted the lifestyle of the American people.   Ã‚  Ã‚  Ã‚  Ã‚  Elvis Presley was the most recognized and the most influential rock and roll artist that ever lived. In 1956, Elvis made his way into the national spotlight with his single â€Å"Heartbreak Hotel†. He set in stone the image and sound of rock and roll that would endure as long as the music lived.3 With the swivel of his hips, the slur of his voice, and the curl of his lip, he evoked the force and feeling of youth and sex and the rebellion that would become the image of rock and roll. He also stamped ... ...sten to rap, sca, hip hop, etc., but our parents hate it. They are doing the same thing to us that their parents did to them in the 50’s. Even today, we are advancing. Dress styles that were banned 20 years ago are standard today. Music has influenced our lives from the very start. It is who we are. Rock and roll is a symbol of America. It is a national pastime. If it were not for Elvis Presely or Buddy Holly or Jerry Lee Lewis or any of the rock and roll artists of the 50’s, our grandparents and parents may not have realized the need for change and we would probably still be listening to jazz and opera all the time. A quote by Gilbert Ostrander tells how the younger generation of America always finds something new to latch onto. When they get bored with that, they move on to something else. â€Å"The younger generation is at all times simultaneously appearing on the field and moving off the field and trying to stay on the field while turning into something else. N o sooner have the rules of the game been officially explained by the younger generation, than another game is discovered to be in progress on the same field under different rules by a somewhat different younger generation.†19

International and Domestic Marketing Comparison Essay

In today’s world, business is commonly acknowledged as international and the general expectation is for this to continue into the foreseeable future. As the world continues to venture into global markets, not limiting business transactions to domestic markets, it is important to understand the similarities and differences of conducting business in those markets. The success of businesses in domestic and international markets is dependent on the accuracy and thoroughness of the marketing within the respective markets. With that in mind, this paper will compare and contrast international and domestic marketing with the use of selected international country, Germany, versus the United States. Domestic versus International Marketing Analyzing domestic and international businesses within the private and public sectors, the most common objective is successfully to function in order to continue operations. Although they share the same ultimate goals, international and domestic marketing are quite different. Generally, nation-states differ in the following areas:†¢Unique governing systems†¢Laws and regulations†¢Currencies†¢Taxes and duties†¢CultureBusinesses venturing into the international market must understand such differences along with recognizing similarities in buyer behaviors as they differ from country to country. Specific to Germany, a successful business venture must fully comprehend the foreign environment in order to effectively market a product or service. German vs. U.S. Culture One of the most important factors that have a major impact on marketing in Germany is culture. Germany’s culture includes a long history of musical talent and interest which has continued even in modern culture (ThinkQuest, 1999). Germany ranks as the 5th largest market globally in music record sales and is heavily influenced by television (ThinkQuest, 1999). Germany’s television market encompasses over 34 million households and is by far the largest market in Europe (ThinkQuest, 1999). Television viewers have options for cable or satellite and can choose from a variety of free-to-view public and commercial channels (ThinkQuest, 1999). Another major aspect of German culture is sports; two of the most popular being different types of motor racing and soccer (ThinkQuest, 1999). Practicality  is a very common characteristic of most Germans that would lead marketers to focus on introducing products and services with a clear purpose and value (ThinkQuest, 1999). U.S. culture, on the other hand, is quite different from German culture. Inspired by a combination of European ideals combined with domestic originality, U.S. culture encompasses traditions, ideals, beliefs, customs, arts, and innovation (USA Study Guide, 2007). Much of U.S. culture was not uniquely derived, but imported through colonization and immigration (USA Study Guide, 2007). America has a strong focus centered on civil liberties, national holidays, U.S. sports, and innovation of arts and entertainment. National holidays such as Memorial Day, Labor Day, Independence Day, Easter, Thanksgiving, Christmas, and New Years are celebrated across the country and many different businesses take advantage of such times to offer sale prices on products and services enticing customer purchases. Some of the most favorite sports include American football, basketball, and baseball, and Americans are known to spend lost of money during these events. The U.S. is an enormous exporter of entertainment including news, movie, and music. Different types of entertainment are communicated through a variety of venues including television which ranks as on of the top mass media of the U.S. (USA Study Guide, 2007). Statistics show that 97% of Americans own at least 1 television and most have at least three in their household (USA Study Guide, 2007). Advertising in America is much different from Germany, rather than the focus being on practicality, successful marketing in the U.S. highlights the trendiest fashions and creates an image that one just has to have a certain product. U.S. culture is ever-changing; it is not static, as the country is known as the largest melting pot in the world, and as new cultures migrate into the U.S. accepted by the majority, the culture continues to evolve. German vs. U.S Laws and Regulations In order to tap into the German international market, it is essential for a business to have a clarified understanding of the laws and regulations that govern marketing and advertising. Marketing and advertising in Germany is governed by very strict laws. In Germany advertising is defined by different types  including:†¢Product Placement†¢Permanent Advertising Programs†¢Teleshopping/Radio shopping(Zitierung, 1996)For example, in Germany, the most popular television stations are â€Å"Anstalten à ¶ffentlichen Rechts,† which means that they are not allowed to receive a profit (Zitierung, 1996). Such television stations are independent; therefore, government officials cannot directly influence their decisions (Zitierung, 1996). The top managers are appointed by councils who represent major groups within their society including popular political parties, churches, specific businesses, and unions (Zitierung, 1996). In this case, laws in place prescribe their purpose and internal structure (Zitierung, 1996). Operations are financed through monthly fees acquired from individuals who own either a radio or television (Zitierung, 1996). Financing through television or radio license fee is not permitted. Advertising is restricted to certain times of the day and never interrupts movies or news shows (Zitierung, 1996). Advertising on public television channels may not exceed 20 minutes during the workday, and on private channels may not exceed 20% of daily transmission time (Zitierung, 1996). Marketing and advertising in the U.S., although it is governed by laws and regulations, is much easier than advertising in Germany. Although much of the communication to Americans is monitored by the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC), laws and regulations are more specific to content of ads, antitrust laws, and intellectual property including copyrights and trademarks (HG.org, 2009). In comparison to governing laws in Germany, advertising on television, for example, is done more freely and frequently in the U.S. There are no strict guidelines that dedicate a small portion of time throughout the day for advertising, thus movies, news programs, and television shows are frequently interrupted for the sole purpose of advertising (HG.org, 2009). In fact, many advertising campaigns purchase prime time spots to run commercials for their product during the most popular television shows and sports games such as during NFL games and American Idol to name a few. German vs. U.S. Economy Germany’s economy is one that is heavily export-oriented, the country is the world’s leading exporter of merchandise,  and thus this is a key element in German macroeconomic expansion (ThinkQuest, 1999). Germany’s currency is the Euro and its monetary policy is set by the European Central Bank in Frankfurt Germany (ThinkQuest, 1999). Germany’s financial system is not driven by the stock market; in fact, it is a financial system that is bank oriented. Employment is deregulated in Germany; the unemployment rate is a continuous problem, along with bureaucracy regulations that cause burdens on new and incumbent businesses (ThinkQuest, 1999). Agriculture is extremely productive in Germany; the country domestically produces over 90% of its needed nutrition and is known for its high level of industrialization (ThinkQuest, 1999). The U.S. economy differs greatly from the structure of the German economy. It is the largest national economy in the world maintaining a stable GDP growth rate and continued low unemployment rate (United States Department of Labor, 2009). The U.S. is one of the most significant nations in the world of international trade; the country leads the world in exports year over year while simultaneously remaining one of the top three exporters of goods (United States Department of Labor, 2009). U.S. currency is the American dollar and its banking system relies heavily on the stock market. The U.S. has major economic concerns as it related to external debt because as baby boomers are beginning to retire and collect Social Security, monies are running low (United States Department of Labor, 2009). ConclusionIn conclusion, Germany is quite different from the United States in terms of how the country operates including the government of marketing and advertising. An individual traveling from his home country to do business in a foreign country must conduct extensive market research prior to developing a marketing and advertising plan. It is essential to understand the different aspects of the country in order to effectively position and market a product or service. Doing business in a foreign country involves many different variables and more complexity than doing business at home. Success is dependent on the accuracy of market research and the company’s ability to manage from a local perspective with the absolute correct marketing mix. References HG.org. (2009). Advertising, Marketing & Promotion Law – Guide to Advertising, Marketing & Promotion Law. Retrieved June 16, 2009 from http://www.hg.org/advert.html. ThinkQuest (1999). German Culture. Retrieved June 15, 2009, from http://www.tlc.kherson.ua/~alex/germanculture.htm. United States Department of Labor (2009). Economy at a Glance. Retrieved June 16, 2009 from http://www.bls.gov/eag/eag.us.htm. USA Study Guide (2007). The international student guide to education and study in the USA. Retrieved June 15, 2009 from http://www.usastudyguide.com/americanculture.htmZitierung, Autor (1996). German Broadcast Advertising Law. Online Journal Recht. Retrieved June 16, 2009, from http://www.ojr.de/index.html?/1996/36.htm.

Education Philosophy Outline

Philosophy of Education Outline I. Introduction a. Ever since I was in elementary school, I wanted to become a teacher. I have had some outstanding teachers in my lifetime and I would love to carry on the legacy. I want to inspire the future generation to make the world a better place. b. Every teacher has their own personal views on teaching, learning, goals, and professional development. c. Teaching is not just a job. Teachers mold their students’ futures every day. I believe it is highly important that each teacher strives to make a difference in each student’s life.II. Teaching d. Tools are a necessary part of learning. I plan to use a variety of tools, including SmartBoard technology, books, videos, props, etc. I believe students learn the best by participating in hands-on activities as opposed to only lectures. e. I believe that a teacher should play many roles, not just one. This includes being the motivator, facilitator, challenger, and supporter. f. The School of Thought I agree with is Democratic. This stresses the process of learning, not just the product. It also promotes outside-the-box thinking. g.My preferred educational philosophy is progressivism. I favor an open classroom where students often work together and learn to deal with social problems as well as material from the curriculum. III. Learning h. Learning is something we do every minute of every day. When someone learns, they are broadening their horizons and gaining new experiences. i. Learning is an adventure and a voyage. j. In my classroom, I plan to incorporate a variety of strategies. This includes discussion, but will also include hands-on activities, group work, and presentations. IV. Teaching Goals k.To incorporate out-of-the-box thinking and new ideas. l. To make sure every student understands the subject matter. m. To be open to change and spontaneity. V. Personal or Professional Development n. To make each student truly feel that they are a vital part of the clas sroom, and that they have the power to make a difference. o. To be just as passionate about my work and the subjects studied as I expect my students to be. VI. Conclusion p. When I become a teacher, I hope to change the lives of each and every student. q. Making a difference is inspiring our future generation to change the world.

Conformity and Obedience Essay

Compliance means doing what other people in our social standing do in our daily lives. Most people, in most social groups, conform in everyday things like speech, dress codes, eating habits etc. This kind of conformity is known as ‘’Social control’’- the numerous pressure as individuals grow turns them from babies into members of our society. The main agencies of social control are the family, the peer group, the media, religion, employment and the law. All of these encourage conformity of one kind or another. The conformity types of behaviour are called ‘’social norms’’ Social norms; these are the normal types of behaviour in normal social groups * Age groups * Colleges and classes in college * People of same social economic background * Women/Men * Ethnic groups The role of self-esteem in Conformity; Low self-esteem is linked to feelings of insecurity. Research has tended to show that people with low self-esteem, or low feelings of security, are most likely to be the people that would conform. It is believed that those with low self-esteem can increase their sense of personal security if they belong to a group and adopting its norms because there is ‘’safety in numbers’’ Self-esteem is related to how a person has been brought up, academical performance and to economic and family background. The relevance of conformity in the uniformed public services: The uniformed public services encourage conformity among their members in various ways: Uniform and rank structures, working in teams, espirit de corps, and by having social clubs, sports clubs, and other activities which encourage individuals to mix and socialise outside working hours. The message from the uniformed public services is that conformity is a good thing for their image and for the work of each service. Conformity can be used to be a strong bonding force in the uniformed public services, but if it becomes to strong then this can sometimes lead to problems. In a diverse csociety people are different, and they are usuall quite proud of their differeences, it is what makes them unique. People criticse the public services because they feel that to many of the services have too many white males. In general they are good at their jobs, but they tend to be full of themselves and have that â€Å"bullish† attitude. This means that they have become less welcoming to the female or ethnic minority recruits, aswell as gays and lesbians. The feeling is that these men have been conforming one another so that they exclude everbody else and this they hope will put off new recruits. Obedience basically means the act of carrying out an order As a practice, it means that orders are carried out regularly and that these orders are carried out with dependence. As a quality, it is a habit that people develop that allows them to follow orders without delay and without complaint. Obedience differs from conformity. When someone conforms, they do something without being asked to do it. E. g. An officer who would wear their uniform on duty. Where as, when someone obeys, they do what they are told to. E. g. A soldier following an order to shoot somebody. Following orders; In thte uniformed public services being able to follow orders quickly and promptly is an absolute must. This does not mean that employees are robots and do exactly what they are told all the time, but the short of it is whenever an order has to be obeyed then it has to be obeyed. Due to this reason, people who are not able or prepared to follow an order, are not likely to be employed in the uniformed public services. Even though employees in the uniformed public services have an obligation to follow orders, the people giving the orders have an obligation to give orders that are reasonable and are justified. Orders are part of the general drive towards discipline orders help to give the uniform services structure and keep everything intact. Conscious and unconscious obedience; Those who have very little experience in following orders join a uniformed public service may have problems following orders and may have to make themselves do so. Though after a while it may become very natural to them and they just get used to obeying to orders. The move from having conscious to unconscious obedience. In order to be a public servant the uniformed public services stress that a servant has both conscious and unconscious bedience. the first so work id done in a discipline and organized manner. The second in emergencies were instinct and instant response is needed. Unconscious obedience is not the same as blind obedience. Compliance; Compliance is doing something that other people want you to do. Though sometimes like â€Å"compliance with common practices† this is seen as conformity. In other contexts such as â€Å"compliance with an order† this will mean obedience. Depending on the context, compliance can have different meanings, compliance could be willing or it could obedience in which the person is happy to follow orders. Some feel that compliance is forced upon people. Compliance also means to obedient to rules, regulations and laws. Within the uniform services willing, cheerful obedience is good because it suggests that the team is happy and working well. Status as a factor in obedience The same is in the uniformed public services as in life, if an order is giving it is more likely to be obeyed by someone if the person giving the order is of a higher status. In the uniformed services status usually will mean rank, and orders will most of the time come from the higher ranks to the lower ranks. Those at lower ranks only really get to suggest ideas. Though someone times exceptions will occur to the norm of higher telling lower what to do. For example if someone is an expert in an area they will be given temporary authority. Therefore for that short period the expert is the boss. This might be seen in a road traffic accident where the police would be the one with the higher status until the vehicles become on fire then the Fire service become the bosses because they are the experts. Influences These factors can change the nature of the orders or how they are received by individuals. Fear – This is fear of punishment, of loss of rank, physical beating or of peer-group ridicule. All of these may contribute to people obeying orders that they would not normally obey. Fear of a person (e. g. a commanding officer) should not be the motivating factor for obeying orders. If an individual is following orders due to fear this would suggest that there is some form of harrasment, poor team relationships or levels of understanding are bad. These are potential serious problems iin the Uniformed Public services. The likes of bullying can be a serious problem and can face people with leaving, driven to depression or even taking their own lives. Reward- Rewards are used as an incentive to follow orders, but should only take the form of appraisal, and not gifts. Giving rewards that would be considered obvious lays those handing them out to be seen as having favourites or corrupted. As everyone is to be considered equals favouritism in the Uniformed Public Service is not something that is illegal. Love- Love can sometimes mean intense admiration for some. For e. g. Soldiers may get very close to each during hard times and begin to consider people like a family member. This may also love their country. This type of love can make people be highly obedient and can sometimes lead to self-sacrifice. Sexual love or falling in love can happen in the uniformed public services, and can be seen as bad for obedience as love can blind people. This is why women were not allowed in the armed forces and so were homosexuals until 2000. It was felt that love undermined service discipline. Respect- Within the uniformed public services there are two types of respect: * Respect due to rank- e. g. saluting a senior officer * Personal respect for individuals. Both act as a stimulus for obedience and conformity and do so without undermining authority.

Islamic and christian perspective on computer science Essay

Islamic and christian perspective on computer science - Essay Example It is from such beliefs that people various perspectives emerge, all shaped by the specific dogmas of the time. As such, one would expect that at any particular time, it is highly likely that various perspectives will root out from various religious beliefs. For the purposes of this paper, the paper shall research and analyze Islamic and Christian perspectives on computer science. My major is computer science. It encompasses the study of software and hardware development and management to meet societal needs. While studying computer science, we also study contemporary issues around computer science such as religious perspectives on computer science. Under religion, a unit in computer science, we also study philosophy, critical theory and psychology. Given the interdisciplinary approach my university adopts, the course on religion is also designed to teach on various religious beliefs held by various societies that practice such religions. This assists one to be able to interact cordi ally with others as a computer scientist in a dynamic world. The goals of the major are to prepare one to be in a position understand the dynamism that exists in the society. Apart from instilling skills and technical know-how, the course also prepares one to embrace the concept of diversity and be prepared to accept others without any discrimination based on their religious beliefs. It is also apparent that the course prepares one to function properly in the current global village where various cultures, values and practices are increasingly becoming evidenced in the work place. Islamic Perspective on Computer Science One may observe that Islamic perspective on computer science is one that

The Dew Breaker Assignment Example | Topics and Well Written Essays - 500 words

The Dew Breaker - Assignment Example nt is a building block, ever so delicately placed, that Danticat employed in order to give a hint as to his fathers own relationship with his memories, his past deeds, and his life in general. His fascination with mummies and the past, that they last for thousands of years, reflects his own fascination with his own past, and the dark secrets that lay there. His dark secrets, Danticat wanted to hint at, likewise has the ability to last for thousands of years, haunting his father even as he tries to live a new and placid life in America with his daughter. That anecdote on the grieving practices of the ancient Egyptians is a hint on top of other hints, much like the title of the book is a hint of what his father was in a past life, a torturer and a prison guard of proven cruelty (Danticat; Corbett). We get a sense that this is so, that the mummies are really representative of artifacts of guilt and shame, and in some ways of the actual terror and cruelty that his father, as a â€Å"dew breaker†, inflicted on many people during his watch as prison guard. There is a sense in some analyses of the novel, for instance, that point to this way that Danticat portrays the guilt and the terror that people, both victims and perpetrators, feel all the way to the present, even though they try so hard to live new lives and to escape from their past. This paper asserts that the fascination with the grieving process,and the reference to mummies living on for thousands of years, is in fact a symbolic representation of how, for the torturers like his father,and for the victims of that torture, there is no escaping the past, because the past lives on, like mummies which will not disintegrate and be completely forgotten. This paper asserts that this is a valid point to make. As far as victi ms go, for instance, there is the story that seems to mirror the fathers fascination with the past, and with it an unseen bag of bones, so to speak, that hides in the fathers psyche, a bag of bones

Field Sales Experience Paper Assignment Example | Topics and Well Written Essays - 750 words

Field Sales Experience Paper - Assignment Example This is more effective in terms of numbers than by making physical contact since, a phone call takes a sort time and the salesperson does not have to move from place to place. The effectiveness of making sales calls is that it breaks the communication barrier between the salesperson and the client and offers background information on the product and the company, making the follow-ups easier since the client is already knowledgeable. Once the client shows their interest of the product, the salesperson does a follow up on the client, to ensure that the client’s questions have been dealt with, and the client has been convinced to acquire the product. In this situation, the customer will purchase an insurance package from AECI. The AECI offers insurance services for car owners all over the United States. These services are to cushion the car owner from losses in cases of accidents, theft and other events that are unpreventable and may cause the car owner inconveniences. The insurance company offers two packages of car insurance: The Standard Car Insurance and The Prestige Car Insurance Package. In the Standard Car Insurance, the client will benefit from services covered in this package. The services include a 24-hour helpline to assist in times of accidents, motor theft and fixes cars that may encounter problems due to miss fuelling. In the premium service, the company offers breakdown services, roadside rescue and house calls. A car is also extended, to the holders of this cover to avoid inconvenience while the car is being repaired. The other services accessible in this package are included services in the standard package. The salesperson in this case was making the first contact with potential customers to talk to them about the services offered by the insurance company and packages that are available. This was done in order to attract new customers to purchase this service. The first contact is usually the most

Violent Crime Assignment Example | Topics and Well Written Essays - 1000 words

Violent Crime - Assignment Example Research from the National Crime Victimization Survey (NCVS) reveals that there have been more than 19 million violent crimes in the last two decades. These crimes constitute of forcible rape, murder and non-negligent manslaughter, robbery, or assault. For an individual to engage a violent crime, he or she may be forced by circumstances or has a record of criminal activities. Factors that may affect an individual’s action to commit a violent crime is dependent on cultural aspects i.e. religion and colonial heritage, age, gender, peers, and the poverty rate.  Violence and crime threaten social foundation and are becoming chief obstacles to development. A critical analysis of this topic reveals that the dependent variable is the crime rate, and the explanatory variables include economic and social characteristics. Although violent crime has been discussed with a keen focus on the offender, the victim must also be regarded. From various researchers, victims of violent crimes ar e left with emotional as well as physical scars, which lead to post-traumatic stress disorder, social withdrawal, relationship strains, and in severe cases death (Ruback & Thompson, 2001). Lack of a conclusive data of victims is a major challenge in the analysis of violent crime. This is because of most victims faced by the vile act of violent crime face shame and discrimination. For instance, rape victims will opt not to report a violent act committed on their bodies due to shame and fear of discrimination (Kullgren & Nordstrom, 2003).  Methods used to research this topic include data from primary and secondary sources. Primary sources include anonymous questionnaires filled in by the victims of violent crimes. Secondary sources include data from police stations and hospitals, as well as books and journals.

Are actors and professional athletes paid too much Essay - 1

Are actors and professional athletes paid too much - Essay Example Perhaps the life of glamor experienced by such individuals does not do much to dispel this argument. Among athletes idolized in terms of payments include Arnold Schwarzenegger; a former bodybuilder later turned actor and a governor of California. Arnold, who is better known for his roles in Conan the Barbarian and the Terminator and the Expendables, is rumored to be among those that are highly paid in the industry. What is interesting is that he has lived in both sides of the acting and athlete jobs. Others include Dwayne â€Å"the rock† Johnson, who rose to fame as a professional wrestler with WWE. According to the Hollywood Reporter Magazine, actors such as Robert Downey Jr. and Sandra Bullock top the list when it comes to payments. Downey Jr’s $ 75 million emanates from his 7 percent slice in Iron Man # and a whopping $12 million from HTC endorsement deal. However, before we roast actors and actresses due to their salaries, we should know that there seems to be some discrimination among the big stars and those not considered as big stars. â€Å"When you a big star, you get well paid, with the middle being cut out,† one top agent commented on the Hollywood Reporter magazine. So much so that, Leornardo DiCaprio earned $25 million for the hit movie The Wolf of Wall Street with co-star Jonah Hill only managing $600000. What’s more is that DiCaprio even got nominated for an Oscar because of his â€Å"troubles.† According to Hollywood Life, The Big Bang Theory Fans are â€Å"outraged† over the multi-million deal lead actors Jim Parsons, Kaley Cuoco-Sweeting, and Johnny Galecki have signed with CBC. What’s funny is that one would normally presume that fans would be thrilled by the news that their favorite sitcom actors would be bagging more. â€Å"Prior to the reported new deal, each actor was earning $350000. The trio has now tripled their paychecks having signed on for three

Internet Censorship Issue Essay Example for Free

Internet Censorship Issue Essay We are exposed to various dangers of the known and unknown kind in this physical world we live in. As such, we are always on the lookout for warning and danger signals regarding problems we may encounter. Our protection from these dangers come in the form of laws, law enforcers, and guidelines that help provide us with a semblance of security and protection. We are protected from unnecessary influences of the mass media by censorship rules designed to temper and minimize the effects of violence, pornography, and other strong yet bad influences on our being. We do not have those safety nets in place, although it is really a necessary precaution, when we use the Internet. This is why I am in favor or Internet filtering in schools and all public libraries. My parents and I are well informed about the dangers posed by unsupervised Internet usage. That is why my parents installed an Internet filtering system in our computer at home. They love me dearly and do not want any harm to come my way nor do they want me to be exposed to anything that could pose a potential danger to my person. But, they cannot spend all their time watching me as I use the Internet for my various activities from day to day. They also do not expect themselves or me to know which disguised websites would be detrimental to myself since all the Internet sites are designed to entice unknowing visitors into their sites. This is why they installed the Internet filter. To act as a back up guide in order for me to informed decisions about which websites will be good to visit and those not fit for people of my age. As such, they put blind faith and trust into the school system hoping that the system also does their part in protecting me from these potential dangers. The school accomplishes this task by installing Internet Filtering programs in the library computers. These programs are designed to aid the school in making sure that students library Internet privileges are not abused, nor used for illegal activities such as online gambling and accessing porn sites. The Internet use remains indirectly supervised for the students and the schools own protection. The Internet has become far more influential than the television in educating the children and allowing them to pursue their interests. It is a learning tool that can help develop a students interest and skills just as fast as the wrong Internet exposure can destroy that very same promising student. This is why Internet filtering should become a standard in all school and public library computers across the country.

Needs Assessment And Its Analytic Tools Information Technology Essay

Needs Assessment And Its Analytic Tools Information Technology Essay This report is based on research onto Needs assessment and its analytic tools. In addition, this paper critically examines the nature and role of needs assessment as a tool in consulting practice. Needs Assessment A Needs Assessment is a systematic exploration of the way things are and the way they should be. These things are usually associated with organizational and/or individual performance (Stout, 1995). A needs assessment should be designed to identify and prioritize needs, while a need analysis should break and identified need into its component parts and determine solution requirement. Practical and pragmatic needs assessments provide a process for identifying and prioritizing gaps between current and desired results (Kaufman, 1979). Need Assessment is defined as an investigation, undertaken to determine the nature of performance problems in order to establish the underlying causes and the way in which training can be addressed. Goldstein (1993) describes need assessment as the phase of the instructional process that provides the information necessary to design the entire program. A training gap is defined as the difference between the required standard of the job and incumbents performance. Need identification is the starting point in any training and development activity. Need identification or assessment is not a routine function, because it should conduct carefully and in a diagnostic manner. The assessment begins with a need which can be identified in several ways but is generally described as a gap between what is currently in place and what is needed, now and in the future. The purpose of a training needs assessment is to identify performance requirements or needs within an organization in order to help direct resources to the areas of greatest need, those that closely relate to fulfilling the organizational goals and objectives, improving productivity and providing quality products and services. Indeed, there are various reasons why needs assessment is not conducted as it is described as being a difficult process, time consuming and lack of resources in carrying out the tasks (Miller Osinski, 1996). On the other hand, Desimone and Werner (2002) argued that incorrect assumptions are usually made about needs analysis being unnecessary because the available information already specifies what an organizations needs are. According to Miller and Osinski (1996) the needs as sessment is the first step in the establishment of a training and development Program. It is used as the foundation for determining instructional objectives, the selection and design of instructional programs, the implementation of the programs and the evaluation of the training provided. These processes form a continuous cycle which always begins with a needs assessment. A needs assessment is a systematic methodology used to locate the need before we intervene with the solution. The assessment helps us to locate the gaps in the plan of action or the existing strategy and helps us manage at the micro and macro levels. A needs assessment is carried out for an individual, an organization, team and even society issues. Some of the scenarios where needs assessment is widely used are organization development, disease outbreak, war/terrorism, drug abuse, poverty, sports etc. Needs assessment gives us a fair amount of insights about the situation that we are dealing with, before we go ahead and intervene. Gap could be easily determined with the use of analytical tools possessed by Needs assessment. They are used to identify strategic priorities, define results to be accomplished, guide decision related to actions considered and creates an evaluation criterion to judge the success and also have continual improvement within the organization (Stout, 1995). Models of Needs Assessment There are plenty of different models proposed by the eminent researchers. Needs assessment models are based on the variety of profession and applications. All the different models and a small description of these models are mentioned below: Arthurs Performance Evaluation Matrix: (Arthur, L.1993. Improving Software Quality. New York: John Wiley and Sons) The context of Arthurs Performance Evaluation Matrix is usually used for the development or improvement of softwares. Bottom to top assessment is what this model emphasizes on. The assessment begins with very end-users such as the customers and suppliers. The model deals with identifying the defects created in the cycle and usage of data to identify the causes of the defects. It does not answer the society or the organizational results, but focuses on the development and improvement of their products (Anonymous, Models, n.d) Burton and Merrills Four Phase Model: (Burton, J. Merrill, P. 1998, Needs Assessment: Goals, Needs And Priorities) Internal and External factors are recognized by this four phase model.   Additionally, this model focuses on the application of needs assessment in the development of instructional materials at the level of a course and intentionally does not address societal and organizational results.   It avoids the society and the organizational results, because the authors Burton and Merill believe that their assessment tool helps in development of instructional materials (Anonymous, Models, n.d). Gilberts Performance Matrix: (Gilbert, T. 1978, Human Competence: Engineering Worthy Performance) The Performance Matrix, provided by Gilbert focuses on the process improvement. He provides two types of performance matrix, a Full scale model and a truncated version. The author believes that any research on performance needs to be carried out at the higher level. The author begins his discussion at the Philosophical level and then gets down to the Tactical and Logistical level and then the study is reduced to a Simplified performance matrix (Anonymous, Models, n.d). Gordons Front End Analysis Model: Gordon, S. (1994)  Systematic Training Program Design: Maximizing Effectiveness and Minimizing Liability. Englewood Cliffs, NJ: Prentice Hall. This model identifies the unavailability of resources or any faulty shortcomings. Gordons Front End Analysis Model can be used to document and analyze an individuals performance and cannot be extended to the societal or organization level (Anonymous, Models, n.d). Darraughs Six step Model: (Darraugh, B. 1991. It takes six.(six step model). Training and development journal, v45, n3, p21) The Six step model is very much similar to the Rossetts Training needs assessment model. Darraugh provides a set of fifteen question for conducting the assessment. These questions orient towards the needs but are not determine the link to the societal, organizational or individual accomplishments. Therefore this model does not provide complete guidance in conducting the needs assessment (Anonymous, Models, n.d). Ostroff and Fords Levels Perspective Model: (Ostroff, C. Ford, J.K, 1989, Assessment training needs: Critical levels of analysis) This model is based on the three content areas, Organizational, Task and Person given by Mc Gehee and Thayer. Ostroff and Fords model elevated the model to the next level by introducing a Levels dimension, which includes Organizational sub-units and Individual. Twenty seven discreet analyses can be carried out based on the similarities and differences between each level. This model is considered to cover almost every possible theory (Anonymous, Models, n.d). Hannum and Hansens Needs Analysis Model: (Hannum, W. Hansen, C. 1989, Instructional systems development in large organizations) Their model supports a top-down, Societal needs assessment. Their model can be used to examine only an individuals performance and can be used to document the process insufficiencies. The model is strong on the research methods and helps to collect hard as well as soft data (Anonymous, Models, n.d). Johnsons Training Requirements Model: (Johnson, D. 1996, Take two classes and call me in the morning: the case for training wellness) Johnsons Training Requirement Model focuses majorly on the Training requirements planning. It does not focus on the performance problems. The model utilizes the Market Survey to identify the desired training programs. Based on the survey, the requirements are to be Defined and Analyzed. The evaluation continues with short-term and long-term feedback (Anonymous, Models, n.d). All the above models are used widely. Analysis and the collected data is used to provide soulution, this are the major purpose of the above mentioned models of needs assessment. Reason for Needs Assessment The major reasons behind using Needs Assessment are as follows: Gives us the information of what will be accomplished. Expected changes in performance. Tactical solutions/requirements Economics involved (Stout, 1995) Any kind of developmental initiative needs a lot of money to be invested. Some organizations tend to implement a solution in a hurry without considering whether they are the correct intervention. This will result in heavy losses, especially if it involves huge capital or operational expenditures. Organizational development programs are one such solution that needs a thorough analysis before any intervention is carried out. A wrong solution can result in loss of lot of money and at times destabilize the working atmosphere (Stout, 1995) Process of Needs Assessment According to Stout. D (1995) the needs assessment is carried out as a Four Step Process Step 1: Perform a GAP analysis: Performing a gap analysis is the first stepping stone in performing needs assessment. Actual performance of the organization is checked and compared with the theoretical standards set already. This step involves, Analyzing the current situation: The current goals, internal and external constraints, environment and knowledge of the employees are determined. In short as the same suggests it analyzes the current overall situation of the organization. The desired situation: The desired conditions for the organizational and personal success needs to be identify. Jobs/tasks, the knowledge, skills and abilities required to attain that goal are the prime focus of this analysis. Gap between the current situation and the desired outcomes are identified once this step is completed. As we perform the GAP analysis, we look for the problems or deficits, impending charges, opportunities, strengths and different mandates such as government or foreign policies. SWOT analysis provides us with the Strengths, Weakness, Opportunities and Threats. Whereas, the PEST analysis provides us an insight into the Political, Economical, Social and Technological factors (Stout, 1995). Step 2: Identifying Priorities and Importance: The next step begins with the analysis of the collected data. Depending on the importance of the need which was achieved by step 1 the concerns are prioritized. Example: Legal mandates and Cost effectiveness becomes a priority compared to the Executive pressures. We have to focus on those needs that have more value and will have a great impact (Stout, 1995). Step 3: Identifying opportunities: Major concerns and the development/improvement opportunities are indentified once the needs are prioritized. Solution for specific needs has to be analyzed in this step. This step involves a detailed investigation and analysis at the organizational and individual level. This step not only enables the organization to handle the current situation but also prepares it for the future (Stout, 1995). Step 4: Implementation of solutions and growth opportunities: This is the final step and it involves the implementation of the solutions for the specific issues. Some of the solutions that can be implemented are, Training program: Programs such as one on one or group coaching, Mentoring, Classroom, Video learning, Workshops, Active learning, Vendor course, CBT etc. are considered as alternatives for solutions. Organizational Development program Organizational Programs include, Strategic planning exercises, Organizational restructuring, Performance management and effective team building are the different alternatives which are highlighted as solution alternates (Stout, 1995). Advantages and Disadvantages of Needs Assessment The table below summarizes the key advantages and disadvantages of major methods of assessing training and performance needs. The table below is used from (McCoy, McCoyTraining.com, n.d) which explains the advantages and disadvantages of different methods of needs assessment. Method Advantages Disadvantages Organizational Documents à ¢Ã¢â€š ¬Ã‚ ¢ Provide relevant, quantifiable data à ¢Ã¢â€š ¬Ã‚ ¢ Fast à ¢Ã¢â€š ¬Ã‚ ¢ Inexpensive à ¢Ã¢â€š ¬Ã‚ ¢ May built management Involvement à ¢Ã¢â€š ¬Ã‚ ¢ Dont build employee involvement à ¢Ã¢â€š ¬Ã‚ ¢ Not necessarily focused on HRD à ¢Ã¢â€š ¬Ã‚ ¢ May not identify causes à ¢Ã¢â€š ¬Ã‚ ¢ May not provide visibility Questionnaire and Surveys à ¢Ã¢â€š ¬Ã‚ ¢ Reach many people in short time à ¢Ã¢â€š ¬Ã‚ ¢ Build involvement à ¢Ã¢â€š ¬Ã‚ ¢ Relatively inexpensive à ¢Ã¢â€š ¬Ã‚ ¢ Yield relevant, quantifiable data that are easy to summarize à ¢Ã¢â€š ¬Ã‚ ¢ Anonymity may encourage Honesty à ¢Ã¢â€š ¬Ã‚ ¢ Require time and skill to develop à ¢Ã¢â€š ¬Ã‚ ¢ Low response rates or inaccurate responses à ¢Ã¢â€š ¬Ã‚ ¢ No opportunity to clarify à ¢Ã¢â€š ¬Ã‚ ¢ May restrict freedom of response à ¢Ã¢â€š ¬Ã‚ ¢ May lead to unrealistic expectation Group Interviews à ¢Ã¢â€š ¬Ã‚ ¢ Build involvement and support à ¢Ã¢â€š ¬Ã‚ ¢ Provide relevant data à ¢Ã¢â€š ¬Ã‚ ¢ Provide visibility à ¢Ã¢â€š ¬Ã‚ ¢ May elicit key topics not expected à ¢Ã¢â€š ¬Ã‚ ¢ On-the-spot sharing synthesis of different view à ¢Ã¢â€š ¬Ã‚ ¢ Moderately time-consuming (but less so than individual interviews) à ¢Ã¢â€š ¬Ã‚ ¢ Moderately expensive à ¢Ã¢â€š ¬Ã‚ ¢ Difficult to conduct à ¢Ã¢â€š ¬Ã‚ ¢ May be difficult to analyze and quantify data Individual Interviews à ¢Ã¢â€š ¬Ã‚ ¢ Build involvement and support à ¢Ã¢â€š ¬Ã‚ ¢ Allow for clarification à ¢Ã¢â€š ¬Ã‚ ¢ Provide relevant data à ¢Ã¢â€š ¬Ã‚ ¢ Easier to conduct than group interviews à ¢Ã¢â€š ¬Ã‚ ¢ May uncover information that wouldnt be brought up in a group à ¢Ã¢â€š ¬Ã‚ ¢ Expensive in terms of time and travel costs à ¢Ã¢â€š ¬Ã‚ ¢ Require interviewing skills à ¢Ã¢â€š ¬Ã‚ ¢ May be difficult to analyze and quantify results à ¢Ã¢â€š ¬Ã‚ ¢ May make interviewees self-conscious Advisory Committees à ¢Ã¢â€š ¬Ã‚ ¢ Build management involvement and sponsorship à ¢Ã¢â€š ¬Ã‚ ¢ Provide visibility à ¢Ã¢â€š ¬Ã‚ ¢ Inexpensive à ¢Ã¢â€š ¬Ã‚ ¢ Allows synthesis of opinions of key decision-makers à ¢Ã¢â€š ¬Ã‚ ¢ Can help identify resource à ¢Ã¢â€š ¬Ã‚ ¢ Time-consuming and difficult to manage logistically à ¢Ã¢â€š ¬Ã‚ ¢ Fails to build lower-level employee involvement à ¢Ã¢â€š ¬Ã‚ ¢ Poor source of quantifiable data à ¢Ã¢â€š ¬Ã‚ ¢ May lead to groupthink or turf war Observation of Work Situations à ¢Ã¢â€š ¬Ã‚ ¢ Builds employee involvement à ¢Ã¢â€š ¬Ã‚ ¢ Provides excellent information when coaching an individual à ¢Ã¢â€š ¬Ã‚ ¢ Builds your credibility à ¢Ã¢â€š ¬Ã‚ ¢ Generates relevant, quantifiable data à ¢Ã¢â€š ¬Ã‚ ¢ May provide excellent stories à ¢Ã¢â€š ¬Ã‚ ¢ Requires a skilled observer à ¢Ã¢â€š ¬Ã‚ ¢ Does not involve management à ¢Ã¢â€š ¬Ã‚ ¢ Time-consuming à ¢Ã¢â€š ¬Ã‚ ¢ May change performance or be perceived as spying à ¢Ã¢â€š ¬Ã‚ ¢ May be logistically difficult Benchmarking and Independent Research à ¢Ã¢â€š ¬Ã‚ ¢ Learn from industry leaders and competitors à ¢Ã¢â€š ¬Ã‚ ¢ Can build your credibility à ¢Ã¢â€š ¬Ã‚ ¢ Availability of free data on internet à ¢Ã¢â€š ¬Ã‚ ¢ Avoid rediscovering what is know à ¢Ã¢â€š ¬Ã‚ ¢ Does not build involvement à ¢Ã¢â€š ¬Ã‚ ¢ May not be directly relevant à ¢Ã¢â€š ¬Ã‚ ¢ Data from different organizations may be misleading à ¢Ã¢â€š ¬Ã‚ ¢ Requires significant Analysis Table 1: Advantages and Disadvantages of Needs Assessment, Adapted from Managing a Small HRD Department, by Carol P. McCoy. McCoy Training and Development Resources, 1993, p. 23. Needs Assessment as a tool for Consulting Practice and Critique for Best Practices Methods of needs assessment can be classified into seven main types, each of which can take many different forms in practice. The different types of needs assessment approaches are as follows: Gap or discrepancy approach Reflection on action Peer review Observation Critical incident review Practice review Learning for needs (Grant, 2001) According to Grant (2001) Peer review is rapidly becoming a favorite method for needs assessment. Grants report was accepted in 2001 by the National Center for Biotechnological Information. In peer review doctors assess each others practice and give feedback and perhaps advice about possible education, training or organizational strategies to improve performance. Internal, external, informal, multidisciplinary and physician assessment are the five different type of peer review described in a good CPD guide. (Grant, 2001). However this peer review method for needs assessment comes with ample of drawbacks. Some of these drawbacks are mentioned below: Double Blind system is rarely used due to its impracticality. Reputation of the author always have some impact on the way others judged the paper this is the most common accusation made. An uncontroversial and poor paper written by an established researcher pass the review process whereas an excellent paper written by a new and upcoming scientist can be rejected (Anonymous, Disadvantages of Peer review, 2008). Editors posses lots of decision making power who are very well connected by the author and referee. At times these authority possessed by the editors is misused. Many times their lots of omission by the editors and therefore, editors are often accused of arbitrarily rejecting manuscripts before they reach their readers (Anonymous, Disadvantages of Peer review, 2008). Source of the researchers funding is one of the major conflicts of interest which needs to be spotted by the peer reviewers. However, the research is accepted if it follows all the researching protocols (Anonymous, Disadvantages of Peer review, 2008). Peer reviews have no grading system and different journals have their own standards. This makes it difficult to rank and judge the expertise and quality of the editors and reviewers (Anonymous, Disadvantages of Peer review, 2008). A consultant is hired by a company either during a time of distress or simply to improve an existing system. Very often it is due to the peer nature of the issue that an external source is required to solve it. A consultant has a lot of pressure to solve the problems that he/she has been asked to look into. A Needs Assessment provides the consultant with insights to what he/she is going to deal with. A thorough needs analysis is essential for a large-scale learning initiative to succeed.   Needs assessment  consultants will seamlessly work with your company to interview subject matter experts and other key stakeholders, diagnose the learning gaps and help you specify learning objectives that support your business goals. Consultation is a very tricky job. When a consultant is asked to address an issue, the credibility of that consultant is at stake. Since the money involved is high, an organization expects the intervention to work wonders for them. It is the consultants job to collect the required information by using a technique that suits the organization and also the issue that is dealt with. An issue can range from sales decline to rebellious employees to scandals. The test of choice depends upon the situation. A questionnaire can be used among the employees to get information about a sales drop, but a personal interview or focus group is required to address an issue such as a rebellion or a scandal. The best practices that should be followed by the consultants with regard to prove efficient and effective for its clients are as follows: First of all the consultants need to familiarize themselves with the work environment and the culture of its clients before deciding on the method of research. The consultants need to have a different perception of its clients. Being bias would impact the performance and would hamper to analyze the problem effectively. While conducting interviews the consultants need to give enough space to the informants so that they could gather as much information as possible. Once the informants are comfortable the core of the problem could be identified. Proper mind mapping and stake holder analysis also gives a clear picture about the client and may help in further analysis of distortion which may be the reason of the clients issues. The questionnaires should be easy to understand and should not lead to conclusions. In addition, the consultants need to avoid use of buzz words and should simplify the question for easy and better understanding of the participants. I would like to conclude that needs assessment is one of the most important tools for the consultants as it helps for evaluate the situation and gives an insight of the organization. Needs assessment forms the foundation for resolving clients problems as it helps to reach the core of the problem instead of artificial makeovers. The outcome of the consultants intervention has tremendous impact due to the approach, method or techniques used for needs assessment. It is the nervous system which helps to rectify the cause of distorted heart beat of the organizations body.