Contemporary isssues in Marketing Essay Example | Topics and Well Written Essays - 750 words

Contemporary isssues in selling - Essay Exampleand paper will discuss and cerebrate on the notion of marketing in the contemporary, what the irreducible minimums are and how ethics borders on the subject of interest-marketing.Marketing as a concept has undergone a series of revisions, dynamism and evolution over the years, shifting from the inherent conventional meaning of selling advanceds and function. There have been changes relative to managerial focus, institutional focus, social aspect, trade good aspect and institutional focus or aspect. To begin with, the social aspect of marketing is concerned with the property and the innate parts of the product or services (Murphy, 2010). This is to mention that a product, good or services is presented to the market due to its worth and value. Secondly, commodity aspect touches on the good or service itself and its profit in the human society and life (Maina, 2013). A practical case and instance is a make good, finished product say a farm product such as diary which has undergone value addition. Institutional aspect in marketing seems to deal with the dealership concept from the wholesalers to the retailers and agent. Irreducibly, it would focus on how to captivate and appeal to their natural and business instincts.Over the years, the changes, advancements, modifications and improvements in the field of technology has seen a corresponding change in the notion of marketing. In the past, business relied or word of mouth marketing, mailed brochures, radio and boob tube advertisements and later is the internet marketing (Pride & Ferrell, 2011). Verbal marketing required field agents to be deployed to spread the good word and message of marketing. Secondly, the customers to a fault shared the message with others and the brand name spread. Internet marketing has also been boosted by the expansion of the social media space where users can view products online and firms spend less for the marketing process. This product line and logic presents the chronological moves and evolution