HEALTH CARE QUESTIONS Essay Example | Topics and Well Written Essays - 500 words

wellness CARE QUESTIONS - Essay ExampleSocial marketing seeks to influence social behaviors not to benefit the marketer, scarcely to benefit the target audience and the general society. (Kotler & Andreasen as quoted by Weinreich, 2006, par. 2). In every marketing beseech, the intimately important sources of data to examine be the elements of the marketing mix product, price, promotion, and place. For social marketing campaigns, the following elements be added universal, partnership, polity and purse strings (Weinreich, 2006, pars. 4 11).Under health care, a social marketing campaign considers any of the wide range of products offered by health care institutions. Physical products come in the material body of medicines, prosthetics, and other tangible health products. Health care also offers services ranging from diagnostic, laboratory, therapeutic examinations. Other products are likewise enumerated practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and fin ally, more intangible ideas (e.g., environmental protection) (Weinreich, 2006, par. 4).The price is the bell for designing and implementing the social marketing campaigns. The place is the target market for the campaign. The promotion consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. The focus is on creating and sustaining demand for the product (Weinreich, 2006, par. 6).The other critical sources of data for the campaign are publics (internal and external groups directly involved in the campaign) partnerships (affiliated organizations that team up to organize the campaign) policy (governing rules supporting the social marketing program) and purse strings (funds provided by sources such as foundations, political grants or donations (Weinreich, 2006, par. 11)).Coye, Foege, & Roper (1994) identified leadership traits required in public health to ensure the maturement of health objectives in ones community, to wit the